M.S.
Marketing Research and Analysis
McCoy College of Business
M.S. program in Marketing Research and Analysis at Texas State University.
From the official catalog
The figures below come from the Texas State University catalog. The catalog is republished each academic year — check the current edition at the link below before you apply.
Minimum credit hours: 30 credit hours
Some of the courses in this program
Taken from the course tables in the catalog. Not a complete list, and it changes between catalog years.
- MKT 5321 — Marketing Management
- MKT 5322 — Marketing Research Methods
- MKT 5323 — Qualitative Research in Marketing
- MKT 5340 — Digital Marketing
- MKT 5345 — Marketing Analytics
- MKT 5348 — Python for Marketing Analytics
- MKT 5350 — Strategic Marketing Analysis and Planning
- ANLY 5334 — Statistical Methods for Business
- ISAN 5355 — Database Management Systems
- ISAN 5357 — Computing for Data Analytics
- MKT 5399A — Thesis
- MKT 5199B — Thesis
Concentrations (2)
Each concentration has its own course requirements; open the catalog for details.
- Non-thesis Option — 30 credit hours
- Thesis Option — 30 credit hours
Interested in this program?
The International Office provides free advising on the curriculum, requirements, costs and application path.